How to read the Customer behaviour report
Understand your consumer purchasing preferences over time.
In this report you can explore your customer purchasing behaviour trends over the most recent 6 months.
Filters
To customise the dashboard, use the following filters:
| Field Name | Description |
|---|---|
| Company | Merchant company as defined in your Wpay account hierarchy. |
| Group | Group as defined in your Wpay account hierarchy. |
Toggles
You can tailor the dashboard using the metric toggle:
| Toggle Name | Description |
|---|---|
| Metric | Choose either Cardholders or Sales to investigate specific aspects of customer behaviour. |
Channel distribution and growth
The channel distribution and growth section provides insights into the distribution of online, in-store, and cross-channel cardholders or sales, depending on your metric selection. Additionally, Month on Month (MoM) growth for each channel is provided.
Once-off versus repeat distribution and growth
You can delve into the behaviour of your customers and how it changes MoM:
- Once-off shoppers: These are customers who transacted only once in a month.
- Repeat shoppers: These customers transacted more than once in a month.
New versus returning distribution and growth
Discover the dynamics of new and returning customers through their distributions and how it changes MoM:
- New Shoppers: These customers transacted at least once in a month but not in the preceding 2 months.
- Returning Shoppers: These customers transacted at least once in a month and also at least once in the preceding 2 months.
Updated 5 months ago